Announcing a new hire is an exciting opportunity for any organization. Not only does it signify growth and expansion, but it also brings new ideas and perspectives to the team. A press release is a formal way to inform the public and stakeholders about the addition of a valuable member to your team.

In this blog post, we will discuss the importance of announcing a new hire through a press release, provide tips on how to write an effective new hire press release that will grab the attention of your audience and help your company make a great impression, and go over the best practices for announcing a new hire.

In the end, we will also share some new hire press release examples.

What is a New Hire Press Release?

A new hire press release is a type of press release that organizations use to announce the hiring of a new employee or executive. This could be for a significant role within the company, such as a CEO, CFO, or other leadership positions, or for any hire the company deems newsworthy. The purpose of a new hire press release is to inform the public, including stakeholders, customers, and the media, about the new addition to the company.

A new hire press release holds significant value for organizations as it serves multiple crucial purposes. Firstly, it enhances the company’s reputation and image, especially when announcing high-profile hires, showcasing the company’s ability to attract top talent. Second, it promotes transparency by keeping stakeholders, customers, and the public informed about key personnel changes. It also serves as a marketing and branding tool. Finally, a well-executed new hire press release can also attract potential talent, drawing the attention of job seekers and prospective employees who are impressed by the company’s commitment to professional development and growth.

First of all, it helps to introduce the new team member to other employees, stakeholders and customers and creates a sense of community within the organization

It signals growth and expansion. Announcing a new employee shows that your company is growing and expanding, which can be a positive signal to investors, customers, and the public.

It helps to build team morale. Announcing a new hire can help to build team morale by showing that the company values growth and development. It also helps to make the new hire feel welcome and part of the team.

It helps to improve communication. New employee announcement through multiple channels, such as email, company website, social media, and internal bulletin boards, helps to improve communication within the organization and ensures that all stakeholders are informed and aware of the new hire.

In this case, the idea is to highlight this person’s great professional capabilities, making their great contribution to the business clear. In short, it is a way to show the public the progress that is being made, with the addition of skilled talent to ensure success.

Make it official: First and foremost, it is important to make it official before announcing a new hire. The new employee should be officially on-boarded before the announcement is made. This ensures that all the paperwork and necessary steps have been taken and the new member is ready to start work.

Choose the right timing: Timing is also important for a new employee announcement press release. You want to ensure that your press release gets the attention it deserves. Therefore, avoid announcing on a Friday afternoon or over a holiday period.

Use multiple channels: When announcing a new hire, it’s important to use multiple channels to reach your audience. Spread the news of your new hire through various channels such as email, company website, social media, and internal bulletin boards. This will ensure that all your stakeholders are informed and aware of the new hire.

Make it interactive: Encourage employees to meet the new hire and make them feel welcome by organizing a meet and greet or team lunch.

Follow up: After announcing the new hire, you must follow up with your team, customers, and stakeholders to ensure they know the new hire and their role in the company.

An effective way to keep the media updated and interested in different aspects of your organization, company, or business, is through the use of press releases. This tool is also an effective way to maintain the link with the media. People often search for a company’s media announcement or press release.

Every company, regardless of the service or product it offers, will at some point need to use this journalistic instrument to establish a position on a certain controversy, announce the news, promote an event or new product, announce a new hire, employee promotion press release etc.

New hire announcement press releases are generally 400 to 600 words and written in a professional tone. The purpose of the new employee press release is to announce and introduce the new employee to the public & stakeholders and inform them about his roles and responsibilities.

Steps for Writing a New Hire Press Release with examples

Following a standard press release format is the safest way to write a new new employee announcement press release correctly. It should include the release date, title, subtitle, and location, followed by the body of the release itself and ends with media contact info.

Here are the must-have elements of a new hire press release with examples:

1. Start with a strong headline: The headline should be attention-grabbing and clearly state that it is a press release announcing a new hire. It should be catchy and concise. An example might be: “KBS Entertainment welcomes Lauren Smith as Producer.”

2. Sub Title to support Title: A well-crafted new hire press release also includes a subtitle which will help develop the title further. For example:

“KBS Entertainment hires Lauren Smith as Associate Executive Producer.”

3. Company logo: Professional press releases must include company’s logo at the top.

4. Date & Location: The main body of the press release starts with the date and location. For example:

Washington, D.C. -June 29, 2021

5. Introduce the new Employee: The first paragraph consists of a summary of the main purpose of the release. It is where you introduce the new professional and his/her contribution to the business in terms of impact in her new role. In the first sentence, please state the name of the new employee and their new position in your company.

6. Provide background information: Include information about the new employee’s qualifications, previous experience, and relevant industry or field in the press release. This will give your audience an idea of the person’s qualifications and how they will contribute to your company. In the body of the article, further details are provided to support the reason for this hiring and its advantages.

7. Share specific responsibilities: Explain the newly hired employee’s responsibilities in their new role and how they will help your company achieve its goals.

8. New hire quotes for press release: A good press release includes a quote from the newly hired employee and a company representative. This will give your new hire’s press release a personal touch and provide insight into his thoughts and feelings about joining your company.

9. Share a picture: A picture of the new team member gives a personal touch and helps to put a face to the name in the press release.

10. Conclude With Your Company’s Boilerplate (about us): This is a standard section included in every press release towards the end. Popularly known as “About the company”, it includes a basic description of your company, achievements, purpose and social media links.

11. End with a call to action: End your press release by encouraging your audience to visit your website or contact your company for more information.

12. Use a Professional Tone: Keep the tone of your press release professional and avoid using overly casual or informal language.

13. Proofread and edit: Before sending the new employee press release, be sure to proofread it and edit it for grammar and spelling errors.

By following these tips, you can effectively announce your company’s new employee announcements. 

New Hire Press Release Examples

Now that we’ve discussed the key elements, let’s take a look at some new hire press release templates.

As you can see from these examples, a new hire press release should be well-written, informative, and engaging. Be sure to include all of the key elements discussed in this post.

Frequently Asked Questions (FAQ)

How do you announce a new hire to a company?

Announcing a new hire to a company typically involves a combination of internal and external communications. Internally, you can send out a company-wide email or newsletter introducing the new employee, highlighting their background, skills, and role. You may also consider organizing a welcome meeting or event for the team to get to know the new hire. Externally, you can update the company’s website, social media profiles, and press releases to include information about the new addition to the team.

What should be included in a new hire press release?

A new employee announcement press release should include key information such as the new employee’s name and job title, a brief overview of their relevant qualifications and experience, the company’s enthusiasm for their addition to the team, and a quote or statement from a company spokesperson or executive expressing the company’s excitement and expectations. Additionally, it’s essential to provide some background about the company, including its mission, and recent achievements, to give context to the new hire’s role within the organization.

What are qualities of a good new hire press release?

A good new hire announcement press release should be concise, well-written, and engaging. It should focus on the new employee’s qualifications, experience, and how they will contribute to the company’s success. The release should be newsworthy and relevant to the company’s industry or market. It’s essential to use a professional tone, highlight the company’s excitement about the new hire, and include a quote from a company spokesperson or executive. Finally, it should be easy for media and readers to find essential details like the new hire’s name, job title, and contact information for further inquiries.