How to Write a Press Release for a Product
by Avneet Singh
Any large company, enterprise, or even small business that wishes to make visible to the press and its target audience; the achievements obtained or the promotion of a product or service, finds through the press release the most effective tool to do so.
A press release is a written document in which different organizations or companies, make a statement to the media. The objectives may vary, as they may announce the news, new hires, partnerships, commercial achievements, or new launches for Product positioning.
What you need to know to make a correct press release for a product.
Although nowadays, thanks to social networks, press releases are widely disseminated through company websites; they still play a fundamental role to attract media attention to the activities and progress of these companies regarding their products and services.
For this reason, when writing, it is important to be as clear and concise as possible about the content to be developed. Keep in mind that although the immediate purpose is to inform, it also seeks to capture the attention of journalists.
To successfully write a press release to product positioning, you generally follow the steps of a press release in general. It starts with the date and the city where the document is created. Next, it should be identified as a press release so that journalists know what it is about.
The next step is to introduce the headline, which must be original, striking and quite clear. The idea is to attract media attention and let readers know what it is about. To achieve this, basing it on the main objective is a great help.
Next, the body of the communication is developed, in which the message and product positioning will be clearly stated; avoiding embellishments and based on the facts.
This type of communication usually focuses on product specifications, including aspects such as benefits, availability date, price and other details that are of great interest to potential customers.
The release closes with the signature of the spokesperson or department, followed by the company’s contact details; to enable journalists who wish to contact them to do so effectively.
Getting the release noticed
Undoubtedly, to attract media attention and the target audience in general, we must rely on clear wording; avoiding repetitions for your arguments.
When positioning, you cannot leave room for interpretation; you have to make your points based on the real characteristics and contributions of the product. In general, great support for writing a good press release is to present the information objectively and concretely.
Another important point to keep in mind when writing a press release; this document should have a length of half a page to a full page. More than that can end up boring the journalists we want to recruit for our event.
The press release will help to promote and give visibility to a certain product, whether it is a launch or refreshment; it can be considered a powerful strategy in which the media plays an important role.
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