Undoubtedly, the role of the media in ensuring the promotion of a product and its success is vital for many organizations and companies; despite the openness that social networks have...
How to write a new hire press release An effective way to keep the media updated and interested in different aspects of your organization, company, or business, is through the...
Any large company, enterprise, or even small business that wishes to make visible to the press and its target audience; the achievements obtained or the promotion of a product or...
You need press coverage to bloom as a small business. However, press coverage doesn’t just come naturally, you need to put effort into it! Press releases are important for helping...
The press release is often credited to Ivy Lee and the statement he distributed in 1906 after a deadly train wreck. Ivy Lee released this document on behalf of the...
By definition, a press release is an official statement distributed to the media for informative and/or announcement purposes. The aim of a press release is to reach the general public...
Press releases can be an easy and effective way for you to reach potential customers. However, it’s not just about creating the press release and releasing it. It should be...
As a business, you may be wondering if a press release is even something that you need to invest in. Press releases have been used by businesses for decades as...
Have you heard the buzz about press release marketing, but are confused as to how a press release can benefit you? Then you’re not alone. Most entrepreneurs believe press releases...
Press release marketing is a very under used form of marketing that can be extremely effective. However, most marketers do not use press releases because they do not understand how...