Tips for Launching an Effective Press Release Campaign
by Avneet Singh
Press releases can be an easy and effective way for you to reach potential customers. However, it’s not just about creating the press release and releasing it. It should be a part of a larger campaign in order to maximize your media coverage. There are a lot of things to consider when creating a press release, which is why it can be a great idea to get an experienced professional team like PRwire to help optimize your success with your press release. There are a few things that can help make your press release campaign even more effective.
One of the first steps is to make sure that your press release is actually newsworthy, otherwise people won’t find it as valuable. You want to write about something new, unusual, or expected about your company. You need to do research to learn about your target audience to better understand what they are interested in. This will help you to better appeal to your base, making your press release more effective. This information can also give you the information that you need to ensure that you are broadcasting your press release to the right places to get the right attention. [i] For instance, if you use a professional press release company, they can share your press release across different platforms.
Your press release should be short but concise, only using between 400 and 600 words. There should be only a few short paragraphs, with some noteworthy and insightful quotes from yourself or employees of your company. A short and concise press release will ensure that people will read the entire thing because it will keep their interest. By adding insightful quotes, you are giving news outlets quotes that they can use for their media coverage of your press release. If you are offering statistics or difficult to digest information, adding bullet points in your press release can make it easier for readers. It is also important to have a great headline. Your headline needs to be compelling, otherwise journalists will just pass up releasing your press release. For instance, instead of just saying “(Company Name) Releases New Product”, say something that would attract interest. Instead, say something like “(Company Name) Takes a Revolutionary Approach With Their (Product Type)”. This can draw in interest, causing your customers to care about your product.
What’s the creative angle? What are your goals for this campaign? These are just some of the questions you should figure out before you start your campaign because it can affect the future of your campaign. Why should your readers care about your press release? Your company may have won some notable recognition, but just saying that you won the award isn’t as impressive to your potential audience. They need to know why it’s significant and which of your competition you beat out for this honor. After you figure this out, you can move onto distributing your press release. Don’t just be repetitive in your speech; get to the point. A reporter isn’t going to want to know that your product is great; they want to know what makes it so great.
You can’t just distribute your press release and hope for the best. You need to know how to read your audience. Are they more likely to read the newspaper or would the radio be the best approach? You want to take care in choosing as you want to make sure you read your target audience. But your job isn’t done after distribution. You should move onto building a relationship with the local media to better get your story out. You want to get your audience to come across your press release on social media sites as this is a great way to reach a broader audience. The goal here is to strike while your press release is hot so that it can get the most attention.
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