Step by Step on How to Use Press Release Marketing to Increase Your Internet Credibility Online

Step by Step on How to Use Press Release Marketing to Increase Your Internet Credibility Online

This is the part 3 of my last articles in how to generate leads using free marketing or zero-cost marketing. Let’s face it guys, the most important aspect in Internet Marketing is your reputation, your credibility, how wide is your network. This is the hardest part for newbie marketers online. But don’t you worry, I got something good here. What is it? Beg me first!

Don’t worry. I’m just kidding, it is called Press Release. Press Release is an excellent way to position yourself or actually brand yourself as a leader and add real value and instant credibility to your business. A press release is similar to a news story, but an online press release is different in a good way. That is you can submit your news story to many sites on the internet, through press release distribution sites. Congratulations, newbie has a better life.

Still remember the keyword section in part 1 of my articles? For new readers you can check out my first article called how to generate leads using free marketing on Google, because it will be needed here for press release marketing. Now guys, you can also optimize your press releases for specific keywords. That means it is brainstorming time again. Whether the keyword is your personal name, business name, or other industry-specific keywords, when someone goes to Google and type in the keyword, your press release can show up in the search engines. As a result, prospects will have the opportunity to read your press release, and click through to your website. Remember, when people search for your name online and Google shows a huge amount of results, it will increase your reputation to the guys searching for you. They will think that you’re not a hoax and you are good. Everybody knows you. Therefore, your internet credibility will be increasing from time to time.

Here is the key point. A press release is different with an article. The difference between a press release and an article is that a press release announces a specific event, such as the launch of your new business or your new website or anything else. An article shares opinions and information. It’s important to know this difference and keep this in mind whenever you’re writing a press release.

Press Releases can bring high quality leads to your site. Most people reading your press release already know they want a business opportunity. They are simply looking for more opportunities and research them again and again. So you might want to make sure your business stands out in the crowd, like mine.

I’ll guide you here on how to use press release marketing to increase your internet credibility or credibility online, here are the steps:

1. Choose a Topic

Every time you choose a topic for your press release always remember that you’re launching a specific event or announcing one. For example, “Tantawi Sagara Marketing Launched.” In this example, you are announcing a specific event (the launch of Tantawi Sagara Marketing).

Sharing an idea, such as “Why This Business Model Is More Preferable?” would be best suited for an article, as you are sharing an opinion and information.

Now that you understand the difference, it will save your time. As many distribution sites will not submit releases that are not formatted and written like a proper release and will not care if you’re not coming back to their site again. So you will want to write one that is qualified.

Here are some ideas for you to use press release marketing to increase your internet credibility:

The launch of your new business, best one.
The launch of your new website, number two.
The launch of your new team, not too shabby.
The launch of your new blog, the last but not least.

2. Keyword Time

Now, I won’t be explaining about this section because it will be long. So just read it on my first article on how to generate leads using free marketing or zero cost marketing.

3. Write Your Press Release

Writing this section really makes me nostalgic. It reminds me of how my teacher always forces me to use steps to write a story and I never would agree to do it. Now, I’m actually teaching people to do it.

Step 1 – Make Your Outline

Create an outline by answering the following questions I made:

What specific event am I announcing?
When did this event happen or when is it going to happen?
Who did this event involve? Having more than one person is better.
Why would other people be interested in reading about this event?
Where can people find out more information?
What is the benefit of this event for readers?
Step Two – What You Said – Quotes

Use about three of your personal quotes here. Remember, this is a press release, someone else wrote it. You’re the third party here. Imagine a reporter asking you for comments and opinions and they post it up on the local newspaper.

Step Three – Your Press Release

Write your release Notes:

Your release should read like a news story, as if someone else wrote it.
Be sure your keyword is used around 3-4 times in the body of your release and in the title of your release.

Step Four – Review

Check your release for spelling, punctuation and grammar. This is important. This kind of marketing is a high class announcement. You don’t want to use some slangs in it.
Be sure you have the correct website URL at the end of your release or people won’t be able to find your event.
Note: Once you have distributed it, you will not be able to edit it anymore. Double-check everything as you will want it to be as professional as possible. It will help.

4. Distribute It Immediately

Once you got your it all finished and checked. Distribute it to the sites immediately because every second counts, some sites review them and will take them a few days to approve it. So don’t waste your time to increase your internet credibility. Internet credibility is going to be your most important assets of all time.

I have some recommendation for the distribution sites but I can’t write them down here so you might want to look for it on my website. My website address is in my resource box.

Some points you might want to look out for when writing a press release:

Always use your personal business name when submitting.
It will be most effective at 400 words or less.
It should contain your keyword 3-4 times in the body, and once in the title.
If your press release is rejected, you will always get a reason.
It is unable to be edited again after they have been distributed.
If it sounds purely like an advertisement, and not a newsworthy event, it will most likely be rejected.
Each distribution site distributes your release to many other websites. If you follow the instructions in this article, your release will begin to appear more and more on the search engines over time.
Do not submit the same one to the same distribution site twice. It will get rejected. But you can distribute the same one to all the different distribution sites.
Google loves one with video in them. If possible, include a video in it.

After you’ve finished, your internet credibility will rise over time and there, you’ve master press release marketing. Now you can use press release marketing to increase you internet credibility online. If you like this article please helps by referring this article to your friend. I’m also on the road to fame. Thank you very much for reading.

Article Source:

Avneet is the founder of Economical Network, the company behind He is a full-time digital marketer passionate about achieving his clients' marketing goals. In this blog, he writes about various aspects of press releases to help people make informed decisions. He also writes about seo in his other blog. Websites:,,