How to Write a Press Release for a Book?

How to write press release for a book

Launching a new book is an exciting journey for any author, but in order to gain the attention and interest of potential readers, media outlets, and literary enthusiasts, a well-crafted press release is essential. A book press release is a powerful tool that can help you generate buzz and publicity for your work, increase your book’s visibility, and ultimately drive sales. Whether you’re a first-time author or a seasoned novelist, understanding the art of writing a press release for a book is a crucial step in your marketing journey.  In this comprehensive guide, we will walk you through the process of writing a press release for a book launch, covering key elements, tips, and examples to ensure your book gets the attention it deserves. 

Why You Should Write a Press Release For a Book?

Before we dive into the nitty-gritty details of how to write a press release for a book, let’s first understand what is a book press release and why it is crucial for your book launch.

A press release for a book serves as a pivotal tool in your marketing arsenal. It’s an official announcement that informs the media and your readers about your new book. This isn’t just about promoting your book; it’s about telling a story that engages potential readers, journalists, and influencers, encouraging them to explore and share your work.

Why you should write a book press release

Here are some of the reasons why you should write a book press release:


A press release can help you reach a wider audience and get your book noticed by journalists, bloggers, and potential readers.


A well-crafted press release adds credibility to your book launch and establishes you as a serious author in the eyes of the media and the public.

Media Coverage

A compelling press release can lead to media coverage, including articles, interviews, and reviews, which can significantly boost your book’s exposure. We cover all aspects of press release and publish on esteemed platforms for better media coverage like associated press release and business insider.

SEO Benefits

Optimizing your press release for search engines can help your book rank higher in online search results, driving more organic traffic to your book’s website or sales page.

Now, let’s explore the steps to create a book press release:

How to Write a Press Release for a Book Launch?

steps tp write press release for book launch

Book Press Release Format

Your press release should follow a standard format:

Headline: A catchy, attention-grabbing headline that summarizes the essence of your book.

Release Date: The date you plan to distribute the press release.

Subheadline: A brief summary or hook that provides additional context.

Dateline: Include the city and date of the press release.

Lead Paragraph: A concise, compelling introduction that answers the who, what, where, when, and why of your book launch.

Body: Expand on the key points of your book, its unique selling points, and any relevant details.

Quotes: Incorporate quotes from the author, experts, or early readers.

Author Bio: Provide a brief bio of the author, highlighting their expertise and previous works.

Publisher: Mention the publisher’s name and any significant background.

Boilerplate: Include a brief company or author description at the end.

Contact Information: Provide contact details for media inquiries.

Interesting News Angle

To make your press release stand out, identify a unique and compelling news angle related to your book. This could be a unique insight into a universal theme, a controversial topic, or an interesting personal story that connects to your book. Your news angle should pique curiosity and highlight what makes your book a must-read. You must have compelling story to tell if you are looking to publish PR on Yahoo or bloomberg.

Book Title

The title of your book is your first hook. It should be prominently featured and, if possible, convey the essence of your book’s theme. A good title can intrigue a journalist or potential reader to want to know more. Emphasize your book’s title in the headline and subheadline. Make sure it’s clear and intriguing.

Book Release Date

Clearly state the release date. Timing is critical in the world of publishing, and your audience will want to know when they can get their hands on your book. If you have any events planned around the release, mention them as well. Specify the release date of your book and mention if there are any special launch events or promotions associated with it. As per the book launch date, you can decide to publish book press release with suitable time and date.

Book Press Release Quotes

Incorporate quotes from the author, early reviewers, or industry experts. These quotes should highlight the book’s value and significance. This not only adds legitimacy to your press release but also provides a taste of your writing style and the book’s content.

Author Bio

Provide a brief but compelling author bio that showcases the author’s qualifications, achievements, and writing credentials.  This should cover relevant details about you, your background, previous works, and any awards or recognitions. This helps in building credibility and connecting with your audience on a personal level.


Mention the publisher’s name and add a sentence or two about their reputation or expertise in the publishing industry. This adds a level of professionalism to your press release and can influence how your book is perceived in the industry.

Boilerplate & Call to Action

The press release boilerplate is a brief paragraph about your book or author. Include any relevant links, such as your book’s website or social media profiles, in the boilerplate. End your press release with a clear call to action, directing readers on what to do next, such as “For review copies or interview requests, please contact [Your Contact Information].”

Optimize for SEO

In the digital age, optimizing your press release for search engines is vital. Incorporate relevant keywords related to your book in your press release to improve its search engine visibility. Use these keywords naturally within the text.

Choose a Suitable PR Distribution Agency

Select a reputable PR distribution agency to help you distribute your press release to media outlets, journalists, and bloggers. Ensure they have experience in the publishing industry and check on which press release platforms they are distributing. In PRWire, we publish press release on famous platforms like yahoo press release distribution, associated press news, bloomberg bundle pack and business insider pr.

Book Press Release Examples/Templates

Here are the two book press release examples you can use as a starting point for your book press release:

Example 1: Fiction Novel Press Release

Headline: Award-Winning Author Jane Doe Unveils Her Latest Novel “Mystery of the Midnight Sun”

Subheadline: An exhilarating journey of suspense and surprise, set to hit shelves on August 21st


[City, Date] – Acclaimed author Jane Doe, known for her best-selling thriller “Shadow in the Rain,” returns with her much-anticipated novel, “Mystery of the Midnight Sun.” Scheduled for release on August 21st by XYZ Publishing, this gripping novel combines intrigue, suspense, and a twist that will leave readers spellbound.

“Mystery of the Midnight Sun” takes readers to the heart of Alaska, where secrets lie deep beneath the eternal daylight. The story follows the protagonist, Sarah, as she uncovers truths that challenge her understanding of her own identity and history.

“Jane Doe has outdone herself with a plot that is as enigmatic as it is compelling,” says John Smith, NYT Bestselling Author. “A must-read for all thriller enthusiasts.”

Jane Doe, an award-winning author with over a decade of experience, brings her unique narrative style to this novel, promising a story that is not only engaging but also thought-provoking.

About XYZ Publishing:

XYZ Publishing is a leading publisher in the thriller genre, known for bringing compelling stories to avid readers worldwide.

Contact Information:

Publicist: Mary Johnson

Email: [[email protected]]

Phone: [000-000-0000]

CTA: “Mystery of the Midnight Sun” is available for pre-order now. Visit [] for more information.

Example 2: Non-Fiction Self-Help Book Press Release

Headline: Discover the Power of Self-Healing in Dr. Alex Green’s New Book “Heal Yourself”

Subheadline: A revolutionary approach to wellness, available in stores and online from September 15th


[City, Date] – Esteemed psychologist and wellness coach Dr. Alex Green releases his groundbreaking book, “Heal Yourself,” a guide to self-healing and personal growth, set to be available from September 15th, published by ABC Wellness Press.

In “Heal Yourself,” Dr. Green combines years of research with personal anecdotes to present strategies for physical, mental, and emotional self-healing. The book aims to empower individuals to take charge of their well-being and find balance in their lives.

“Dr. Green’s approach to holistic wellness is both innovative and accessible, making ‘Heal Yourself’ a vital read for anyone on the path to self-discovery and healing,” says Lisa White, Health and Wellness Expert.

Dr. Alex Green has been a leading voice in the field of psychology and wellness for over 15 years, with numerous published articles and speaking engagements.

About ABC Wellness Press:

ABC Wellness Press is dedicated to publishing insightful and transformative books in the health and wellness sector.

Contact Information:

Publicist: Mark Brown

Email: [[email protected]]

Phone: [000-000-0000]

CTA: Find out more and order your copy of “Heal Yourself” at [].


Writing a press release for your book launch is a crucial step in gaining visibility and credibility in the literary world. By following the steps outlined in this guide and using the provided templates, you can effectively craft a compelling press release that captures the essence of your book and generates the attention it deserves. Remember to choose a suitable PR distribution agency to help you reach a wider audience, and don’t underestimate the power of SEO optimization for online visibility. With a well-executed press release, you can set the stage for a successful book launch and embark on a journey to connect with readers and media alike. Press Release Distribution Service

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Avneet is the founder of Economical Network, the company behind He is a full-time digital marketer passionate about achieving his clients' marketing goals. In this blog, he writes about various aspects of press releases to help people make informed decisions. He also writes about seo in his other blog. Websites:,,