How to Write a Press Release Boilerplate? Crafting a Lasting Impression

A press release is a powerful tool for businesses and organizations to convey important information to the public, media, and stakeholders. One often overlooked, but essential, component of a press release is the boilerplate. The boilerplate press release serves as a concise summary of your organization, offering readers an immediate understanding of who you are, what you do, and what you stand for. In this blog post, we will explore the significance of the boilerplate in a press release and provide a comprehensive guide on how to craft an effective one.

What is a Boilerplate in a Press Release?

A press release boilerplate, often referred to as a “company boilerplate” or “organization boilerplate,” is a standardized, brief description of your company or organization. It is a readily reusable section typically placed at the end of a press release and is a vital part of your overall media strategy. The purpose of a boilerplate is to provide essential information about your company in a consistent and easily digestible format. Think of it as your company’s elevator pitch in written form. Just as an artist might sign their work, a boilerplate is your signature sign-off on a press release, offering a snapshot of your identity.

The term “boilerplate” originally referred to the steel plates used in the construction of steam boilers, which were standardized and easily replicated. In a similar vein, a press release boilerplate is a standardized description that can be consistently attached to multiple press releases.

Components of a Boilerplate in a Press Release

A well-constructed boilerplate in a press release is not just a mere collection of facts but a strategic tool to convey the essence of your organization. Each component is carefully chosen to provide a well-rounded snapshot of your company. Let’s take a closer look at the key components of a boilerplate and understand why they are integral to creating a compelling and informative summary:

Company Name and Logo:

Your company’s name is the first piece of information in the boilerplate. It’s the initial point of recognition for your audience. While not always included, incorporating your logo reinforces your brand identity visually. It creates an immediate visual association, which can be especially impactful for branding purposes.

Core Values and Mission Statement:

Expressing your organization’s core values conveys what you stand for, your ethical compass, and the principles that guide your actions. This not only defines your identity but also communicates your commitment to certain principles. Your mission statement outlines the fundamental purpose of your organization. It explains why you exist, what you aim to achieve, and who you serve. Sharing your mission statement in the boilerplate helps readers understand your organization’s goals and objectives. It provides insight into your larger mission beyond the specific content of the press release.

Brief Company History:

Give a concise overview of your company’s history, including its founding date and key milestones. This historical context helps readers understand your evolution and experience.

Notable Achievements and Milestones:

Boilerplate allows you to showcase your noteworthy accomplishments. It could include industry awards, major successes, or any achievements that bolster your credibility and can significantly enhance your organization’s reputation.

How to Write a Boilerplate in a Press Release?

Crafting a compelling press release boilerplate is crucial to leaving a lasting impression. To achieve this, you should follow these steps and best practices:

Writing Style and Tone

Writing Style and Tone:

The choice of writing style and tone is fundamental. It should align with your brand’s personality and the context of your press release. Whether your organization exudes formality, casualness, or something in between, consistency is key. Your writing style should reflect your brand identity, ensuring that it resonates with your target audience.

Conciseness and Clarity:

Keep your boilerplate concise and clear. Avoid jargon and excessive technical language that might confuse readers. Use language that is easily understood by a broad audience. Remember, the purpose is to convey information, not to create barriers through complex vocabulary.

Tailoring the Boilerplate to the Target Audience:

Customize the boilerplate for your target audience. Consider what would be most relevant and appealing to them. Address their specific needs and interests. Adapting the boilerplate to different audiences can make it more engaging and relatable.

Boilerplate Length & Structure

Ideal Word Count:

Aim for a boilerplate length of around 100-150 words. This length strikes a balance, providing enough information to be informative while maintaining the reader’s interest. Avoid being overly verbose or too brief, which may leave readers wanting more details.

Paragraph Structure and Formatting:

Structure the boilerplate into short, easily scannable paragraphs. Break up the text for readability. Use bullet points sparingly to highlight key points or achievements. Ensure that the font, formatting, and style align with the rest of the press release for a cohesive presentation.

Boilerplate Best Practices

Maintaining Consistency Across Press Releases:

Consistency is key to creating a recognizable and dependable brand identity. Ensure that your boilerplate remains consistent across all your press releases. Minor adjustments for relevance are acceptable, but the core information should remain the same.

Updating the Boilerplate as Needed:

Your company’s achievements, focus, and goals may evolve over time. Periodically update the boilerplate to reflect these changes accurately. An outdated boilerplate can erode your credibility and relevance.

Avoiding Jargon and Buzzwords:

Steer clear of industry-specific jargon and overused buzzwords. Instead, use plain language to ensure broad understanding. The boilerplate should be accessible to both experts and laypeople alike.

Showcasing Brand Personality

Infusing Brand Personality into the Boilerplate:

Your boilerplate should reflect your brand’s personality. For instance, if your company is known for innovation, use language that expresses this quality. The boilerplate is an opportunity to showcase your unique character.

Using Storytelling Techniques:

Storytelling can make your boilerplate more engaging. Share a brief narrative about your company’s journey or a compelling anecdote that encapsulates your values. Stories create an emotional connection and make your organization more relatable.

Common Mistakes to Avoid

Overloading with Details:

While you want to provide essential information, avoid overwhelming readers with too many details. Focus on the most significant and relevant points. The boilerplate is not the place for exhaustive explanations.

Being Overly Promotional:

It’s important to showcase your achievements, but avoid sounding overly promotional. Maintain a professional and credible tone. Highlight your strengths without resorting to excessive self-promotion.

Failing to Highlight Uniqueness:

Use the boilerplate as an opportunity to emphasize what sets your company apart from the competition. What makes you unique should be evident in the language and content of the boilerplate. Clearly communicate your value proposition.

Boilerplate Press Release examples

Let’s examine the following two boilerplate press release examples to gain a practical understanding of the concept.

Conclusion

In the world of press releases, the boilerplate is often underestimated in its importance. However, it can be the key to making a lasting impression on your audience, especially the media. A well-crafted press release boilerplate can define your brand identity, establish credibility, and set the tone for your relationship with the reader. By following the guidelines and best practices outlined in this blog post, you can create a compelling and effective boilerplate that enhances the impact of your press releases and bolsters your organization’s image.